Sell and Train Better With Video. 7 Reasons Why You and Your Business will Benefit. Studies show people remember what they see three times longer than what they heard. If you want clients to remember your product, help them see how it will improve their lives…their bottom line. Yes, producing a quality video takes time and money. But it’s an investment that returns extraordinary dividends. Advantages: 1. Why tell when you can show? If clients see it for themselves, the odds of making the sale soar. Text or photos do not communicate well. Video does the best job - but you need to use specific techniques for specific media. Web Video, DVD, TV, Cinema- all require different techniques to engage the viewer. With 20 years experience Producer Trevor Brazil at Paramount Video Productions - Video Production Brisbane. http://www.paramountvideo.com.au - can help you use the right technique for your medium. 2. Video persuades: Just watch someone viewing an engaging TV program – it’s hard getting their attention or pulling them out of the show. Create the same persuasive message on DVD and you’ll capture your client’s imagination too. Use a story. However, companies often produce video “fact sheets” and wonder why it didn’t resonate with their customers. The answer: create a compelling story that touches their hearts and minds, This will make a stronger connection with your market or audience. People view television and movies the same way - a good producer engages the audience with an honest, heartfelt, interesting story. 3. Video is constant: With video you get the exact message you want delivered every time. Your video salesperson, or video teacher, never has a bad day. Video is never too busy to deliver the message - and never varies from the key points you want made In terms of training or induction, your audience is trained exactly the same way every time. 4. You are in control: When you put your companies/association's message on video you control what that message is and how it is presented. You decide what the public or your clients should think about you. Paramount Video Productions have a terrific method that ensures you are in the drivers seat. You can learn more about this at our website - http://www.paramountvideo.com.au or find us on Google under Video Production Brisbane. 5. Video can be there when you can’t: A videotaped message from your company's President, or a training video about a new piece of equipment, can be sent to your offices all over the country or the world. 6. Video saves travel expenses: It’s cheaper to e-mail your video to multiple locations in the country than to send a person. You can also stream it on the web. You don’t have to pay for an airline ticket, meals and hotels. 7. Video is a corporate image-maker: Your image, your way. Your video can tell your story, sell your product, shape public opinion and control what information you want released. You decide what is said and seen in your video. You control the image You can use the power and prestige of video to shape your image. Video is not an expense. It’s an investment. Plan and execute it well and it will deliver an extraordinary return. Right now, 50% of all viewing on the web is video. Sites with Video sell 20% more product. Site visitors stay 30% longer. If you want to sell or teach better, remember, video leads to way better retention and recall. Build a good story, summarize the facts - your message will imprint three times more emphatically than any other medium. Why go any other way? Why not achieve your goal more effectively? Producer Trev Brazil Paramount Video Productions. 1300 656 269 http://www.paramountvideo.com.au Video Production Brisbane.
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